Mammoth Supply Co
 

Designed and made for men by men

Man has lost his place in the world and his place in the fridge. Aside from beer and shaving equipment, there are scarce few products we can call our own. At the Mammoth Supply Company™ they have decided to do something about this and offer men something for men—iced coffee, yoghurt and ice cream.

Marketed under the brand name Mammoth Supply Co., this yogurt is made for the kind of guy portrayed by gravel voiced actor Sam Elliot. In fact, Fonterra hired Elliot to to convince all Kiwi males that ”Men can eat yoghurt.” Just as long as it’s thick and chunky and built to tame a man’s hunger.”

Tubs of the new yoghurt come with a spoon and in a 325g carton - much larger than the usual 150g snack-size pottles - with a label that reads: "This is men's yoghurt and you are a man. Now find a spoon, fork or spade and dig in." The "super-thick" yoghurt has fruit, seeds, grains and barley. The yoghurt comes in lemon and passionfruit, mango and coconut, apricot and manuka honey and apple and blueberry.