Johnnie Walker Blue Label
Johnnie Walker Blue Label is their
rarest blend. This isn't a whisky for beginners. It's
challenging and an acquired taste, but like the finest
rewards in life is worth it. Created from the rarest and
most expensive whiskies in the world, Blue Label has the
authentic character and flavour of a traditional nineteenth
century blend, just like those that John Walker and his son
Alexander developed for their most valued customers. Blue
Label is
 made
from a few exceptional whiskies with powerful flavours. Each
bottle is precious to us and is individually numbered. Each
contains a rare taste and gives an intense experience. Blue
Label is the ultimate luxury Scotch Whisky and supplies of
Blue Label are limited by the rarity and expense of the
whiskies used in the blend. At the heart of Blue Label is
Royal Lochnagar, a rare malt distilled near Balmoral, the
Queen's holiday home. Around 15 other mature and precious
whiskies are added to balance Blue Label perfectly - 'a
blend that cannot be beat', (Alexander Walker, 1888).
History
John Walker and his son Alexander began their earliest blending
experiments using a limited range of whiskies, drawn mainly from
the islands, the western and northern Highlands and a few
distilleries in Speyside. Once they had rejected whiskies that
didn't meet their standards, they found that the very best were
strictly limited in supply. Following their lead, the Johnnie
Walker master-blender developed Blue Label as a celebration of
the founder's unremitting standards for only the highest quality
whisky.
Packaging
The label's blue-green bottle made of flint glass has been
faithfully recast from a 19th century Walker bottle mold, and
its rare contents are secured by a traditional cork stopper
rather than a screw cap. Each bottle is individually numbered as
a cast-iron guarantee of authenticity and is cradled in a
satin-lined presentation box as befits a blend made up of some
of the world's rarest whiskies.
Claim to fame
As Blue Label is blended from some of the scarcest and most
expensive whiskies in the world, availability is seriously
limited. In 1993, a panel of international experts at the
International Wine and Spirit Competition awarded Johnnie Walker
Blue Label its most prestigious medal, the Gold Medal for the
Best Blended Whisky.
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