DeLeon
Tequila is produced in the highlands of
Purisima del Rincon ("the purest of the
corner" ), a village named after the
Immaculate Conception. Here, a family has
tended their fabrica (distillery) on
the most pristine and ideal agave land
possible - the iron-rich soil of a
mountainous region higher than 7,500 feet
above sea level. Agave cultivated at this
altitude tends to be exceptionally sweeter,
with more honey, citrus, and floral notes.
DeLeon also uniquely benefits from two
natural spring wells that exclusively serve
the family's private distillery. Most
everything else is a guarded family secret.
The brand's quality is enhanced by its distinctive bottle and stunning metal top. Made of heavy, thick glass, the bottle is uniquely square, sleek and sexy, with the DeLeon logo lightly sandblasted on the front. This simple, minimalist design gives emphasis to its iconic metal top, the master for which was hand-carved from a one-pound ball of sterling silver by famed rock 'n roll jewelry designer Bill Wall.
With limited quantities of DeLeon Tequila bottled each year, initial distribution in the U.S. will be limited to a few sites in Los Angeles, New York, Las Vegas, and Miami. International cities will include Hong Kong, Dubai, Macau, San Tropez and Monte Carlo. Currently available are two 750 ml. varieties: the Diamante MSRP ($129.99 US), which is already being hailed as the new benchmark for Blanco Tequila, and the ultra smooth Reposado ($142.99 US).
