A piper wails in a misty glen, surrounded by craggy highland scenery – not the most surprising start to a Scotch whiskey ad perhaps. And the spot’s star agrees. Into the screen marches Robert Carlyle, who tells the piper to ‘shut it’, before launching into his story.
The film, for Johnnie Walker, The Man Who Walked Around The World, sees Carlyle stride through a landscape dotted with doors and bars and portraits and TV stacks as he recounts the tale of how a humble Scottish farmer grew an international brand. The story itself is gripping enough, with compelling copy from BBH London’s Juston Moore, but what makes it all the more mesmerising is the fact the whole spot was shot in one take, with Carlyle and the camera operator navigating the treacherous countryside.