Bringing innovation to the Bourbon industry, Maker’s Mark recently released the company’s first ever new Bourbon, Maker’s 46.
In celebration, Maker’s Mark President Bill Samuels, Jr., continuing in the tradition his father began, hand-dipped and sealed ceremonial bottles of Maker’s 46(tm) Bourbon in the brand’s iconic red wax with Kentucky Governor Steve Beshear at the historic Maker’s Mark Distillery.
Maker’s 46 is a handcrafted, full-bodied Bourbon whisky that begins as original Maker’s Mark. The transformation into Maker’s 46 begins when fully matured Maker’s Mark is emptied from the barrel so that 10 seared French oak staves can be affixed to the sides.
Then, Maker’s Mark, which is made with red winter wheat for a smooth taste, is placed back in the barrel and aged for several more months, allowing the natural caramel, vanilla and spice flavours released by the staves to enhance the end product.
“This new expression is a breakthrough in the contemporary craft of bourbon,” stated Mr. Samuels. “We have used innovative techniques never before employed by the Bourbon industry to create a full-bodied bourbon without any bitterness.”
The name Maker’s 46 comes from the profile number Boswell assigned to this winning “wood recipe.”
Kevin Smith adds, “Maker’s 46 is spicier and has a more intense aroma than Maker’s Mark. It has rich caramel and vanilla flavours, and even at 94 proof it’s soft enough to hold on the tongue. You can drink it on its own or mix it into a cocktail.”
Initial reactions from Bourbon experts to Maker’s 46 have been positive. Malt Advocate Publisher and Editor, John Hansell has noted in his review, “The French Oak staves in ’46′ add firm, complex, dry spices (lead by warming cinnamon, followed by nutmeg and clove)…which dovetails well with Maker’s trademark layered sweetness.”
Only 25,000 cases of Maker’s 46 will be shipped by the distillery this year, making bottles of this first batch a rare commodity. The new Kentucky straight bourbon whisky will be sold in 750ml bottles and retail for approximately $10 more than Maker’s Mark .